Launching A Membership Service in Lockdown - Being A Writer

Here’s the link to a piece I wrote in June 2020 for The Writing Platform on the launch of The Literary Consultancy’s Being A Writer.

Initiation

Twelve months before Coronavirus gripped the world, I met with the Director of The Literary Consultancy, Aki Schilz, to discuss the qualities of character which empower and enable authors to persist and complete full-length works. On the cross-country train journey to meet Aki, I created a mindmap of the challenges I felt were most pertinent to me in my twenty year career so far as a writer and to which I had to discover solutions by trial and error… Read more

What to do if we are rejected? What are our next steps?

This is the final article in a four-part series written for Literature Wales on how to secure the interest of a literary agent…

First of all, be proud of your achievement. Seriously; you have, as Brené Brown says in her excellent talks and books, put yourself ‘in the arena’. In fact, in the face of any kind of rejection I would always recommend an afternoon watching Brené’s talks or reading her books!

Remember that it is far safer and easier to keep your head below the parapet and not strive to be represented, published or ‘on show’ in any way'; searching for an agent will inevitably lead you into a place of vulnerability as you’re putting yourself (and your writing) on the line to be considered by someone, and this in its own is a huge step. Being rejected by an agent is an active rather than a passive experience; after all, you have had a hand in this transaction by putting your work in the way of someone, by passing it over an agent’s desk. That is no mean feat. It takes a lot of courage to submit your work to be assessed. 

So, after we’ve given ourselves a pep talk with a side order of Brené, it’s time to re-group. 

Let’s imagine that you began your search for an agent on 1 January and that it’s now 1 July. You are six months into your search for an agent and you’ve done two rounds of submissions at eight agents apiece. You’ve got fourteen standard rejections, one agent who has yet to reply and one agent who was initially interested in the submission but, on reading the full manuscript, rejected it. Here, I’m going to quote CEO of Curtis Brown, Jonny Geller, who says in an article for BookMachine: “Rejection is wired into the creative process and longevity and success is mostly down to how you deal with this one issue”.

Here’s where the value of being in a peer group (even if it’s only a peer group of two of you) can be immensely helpful. Writer groups are not only excellent for technical advice on your work in progress, but also moral support. 

The COSTA Award-winning author Nathan Filer makes a point in the TedX talk I’ve linked to below that if you have received thirty standard rejections then it might be time to take pause and reconsider your pitch so while in this scenario we’re not there yet, we can still tweak. Indeed, with every rejection I received, I took the opportunity to refine my pitch. Each time I took my submission package out, I tightened the screws in the synopsis, read over the covering email again, updated my pitch with any new achievements.

If take just one thing away from the article, let it be this: allow your submission package evolve just as you would any creative work-in-progress. 

So, if we begin to think about the process of submitting work to an agent as a creative process in itself, the easier it can become to wrap our heads around it. When I take my fledgling poem to a Stanza group and have each line examined, the rhyming pattern dissected, the choice of words scruitinised, I welcome this feedback. The more that we can put ourselves in this mindset during the process of submitting to agents, the more resourceful and resilient we will become.

I don’t want to shy away from the scenario above, however, when we’ve received twelve blanket ‘it’s not for our list’ rejections. That can feel disheartening. At this stage, I would advise you to regroup by taking a week off of thinking about the submission. Put it in the bottom drawer and come to it fresh after a week away from it.

Then, do even more desk research: watch videos or listen to podcasts about rejection and learn from those who bare their souls. For this process, I would heartily recommend the How To Fail podcast with Elizabeth Day (there is also a book based on the podcast with a new book on the way Failosophy: A Handbook for When Things Go Wrong due out in autumn 2020). Remember, even the most prestigious writers experience rejection; the memoir by the veteran writer Michèle Roberts Negative Capability (Sandstone Press, 2020) catalogues how her novel was rejected by her prestigious publishers and how she had to re-write it. 

Another point of view to consider is that your creative work is trying to find its natural home, a little nook where it will feel at home and flourish. I would always encourage writers to think about agents as being one possible way forwards to get their work in the world, but at some point in the process – where that is will depend greatly on your levels of persistence with the project of securing an agent – you might want to reconsider whether you need an agent. 

It could be that you look to submit to an independent press directly instead with this project and then, down the line, come back to submitting to agents? 

This is what happened to me, in that the first book I published which was borne out of an informal conversation in a pub with a publisher and I had no representation (but had done a one-day course in negotiation skills at the Publishing Training Centre so tried my new-found skills out and managed to double the advance offered at a single stroke!). 

As a friend put it to me at the time, this book became a ‘calling card’ which demonstrated that I was capable of writing a full-length work that a publisher would invest in. It acted as a first step; your first step might look like coming second in an essay collection prize or having your short fiction published in a reputable magazine. The gap between that first book coming out and my search for an agent was ten years; it wasn’t until I was in my mid-30s that I felt my voice had matured enough to be looking for this kind of step up. Keep checking back with yourself as not only do our ambitions change, but so do tastes and zeitgeists. 

In some cases, I believe it can be the case that the book is ready, however the paradigm in which we’re living is not. 

Artists’ and writers’ jobs are to work at the frontiers of the human soul. Agents and publishers sometimes just aren’t ready for what we’re trying to express. Perhaps this is most true in this current epoch? After all, this is one in which where we’re having to re-think, re-structure and re-evaluate so many of our belief systems, prejudices and values. 

This might sound trite, but a rejection which is a ‘step up’ from a copy and paste job which has some feedback from the agent as to why it was a near-miss or some such is a huge step forwards. You are obviously doing very well if you’re ‘very close’ to piquing the interest of the agent. No matter how difficult it is to pick yourself up and dust yourself down after a rejection like this, it’s really important to try to do so. You’re so nearly there!

I would recommend, if you get a ‘near miss’ rejection letter like this that you could take the opportunity to engage with the agent in question to ask them (if they haven’t done so already) whether, given it was nearly a yes, if they had any suggestions of individual agents who they think your work might be of interest. They have obviously engaged with your work on some level, and, while they are also competing for clients, they do have informal relationships like this, just as any industry does, where word-of-mouth counts for a lot.

In your subsequent submission, should you get a lead like this, I would be tempted to even say that while the agent before really liked your work, they thought that this next agent would love it enough to take it on. Although it might sound counter-intuitive to make this upfront admission, I would think that the industry is that small that word often gets around in any case and it shows that you have done your homework – that you’re persistent and that you’re not submitting blind. Any agent worth their salt will value your quality of persistence. 

Literary agent Euan Thorneycroft has shared with us his salutary perspective on rejection:

  • Art is subjective. Books are no exception. If an agent turns you down, it doesn’t mean that others will. You have to develop a thick skin and believe in yourself and your work.

  • If you are getting multiple rejections and you are lucky enough to get some feedback and the feedback is all saying the same thing, you probably want to pay attention to this. It might highlight a real problem with your novel or your writing. Use this as constructive criticism and remember it when writing your next work. 

  • Unfortunately, sometimes some books aren’t just meant to be however persistent you are. This doesn’t mean you aren’t a good writer or that you won’t be published. Most of the authors I have taken up have an unpublished novel or two under their beds. One author I know wrote about twenty before he was finally published!

Lastly, if you feel you’ve been unfairly treated or discriminated against in the submission process, then I would report this to the Association of Authors’ Agents or speak to your union if you’re a member of one such as The Society of Authors or the Writers’ Guild.

 

Manifesto for the Writer from Wales who is Submitting to Agents

Write your version of this sample Manifesto. Pin it above your writing desk so that you see it every day.

 

I possess a unique point of view and a distinctive voice in my writing. I have decided to take the next step in my career as a writer by looking for a literary agent. I am doing this in a strategic way so that I make the most of the time I have available. I know that I will likely receive rejections. I will feel like I have failed but I know that I will not have failed. Instead, I will have taken one step closer to achieving my goal. Each time I am rejected, I will take it as an opportunity to grow, improve and refine my pitch. I will treat the submission process as a creative act. I am resilient.

Good luck and let me know how you get on on Twitter! @WriterForster 

Must Reads:

·       CEO of Curtis Brown Jony Geller’s article on Book Machine ‘Rejection Stinks’ is worth a read  

·      To read about an established author’s experience of ‘failure’, read Negative Capability by Michele Roberts (Sandstone Press, 2020)

Feed Your Ears:

·       Brené Brown Rising Strong as a Spiritual Practice Audiobook is the top audiobook I would recommend to inspire writers going through the submission process

Feed Your Eyes:

·       JK Rowling talks to Harvard students here about failure 

·      Nathan Filer’s TedX Talk: How to write an award-winning bestselling first novel is just brilliant.

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What are the common pitfalls in securing an agent? How can we overcome them?

This is the third article in a four-part series written for Literature Wales on how to secure the interest of a literary agent…

Even if you follow all the advice in the world - including the advice in these articles! - it doesn’t necessarily mean that you will be offered representation. This situation can arise due to lots of different reasons. Euan Thorneycroft, a literary agent who represents several writers from Wales and works at AM Heath, shares the top three most common mistakes with us below that he witnesses on the submission pile: 

  • So often I read a really polished first three chapters, get all exited, but then the rest of the novel doesn’t match up. While the beginning is important, so is the other 80% of your book. Take the time to revise and polish the whole thing before you submit.

  • But don’t keep revising and polishing. At some point, you need to let your manuscript go.

  • Always check the spelling of the agent’s name so you don’t get it wrong.

Meanwhile, Cathryn Summerhayes, agent at Curtis Brown - who is Cardiff born and bred - shares on the Penguin website some of the reasons which cause her to bin a submission:

·      Typos. Accidentally cc-ing every other agent you’ve sent to, submitting to the wrong agent – I often see material I wouldn’t consider on my list, even though my online profile and the agency’s website make it very clear what I do and don’t like. 

·      You’d be amazed how many times I see things like ‘I would LOVE to be represented by United Agents’ (I work for Curtis Brown).  Sloppiness suggests your work will be lazy and that you might not be a good self-editor, and ultimately that you might not be the best author for me to represent. 

·      This is your audition, your biggest job interview ever, so do put the work in!  If you have written something brilliant, you don’t want to fall at the final hurdle by messing up the covering letter.

Meanwhile, here are some other reasons that submissions can fall flat that I’ve witnessed over the years.

 

Submitting too soon

If you’re looking to submit a work of fiction, including children’s, to an agent then you’ll need to have written a first full draft – and revised it many times to polish it to as high a standard as you can on your own before you put together your submission package. It’s not worth the anguish of submitting before you’ve done this because, if the agent likes the initial three chapters, they’ll be chomping at the bit to read the balance of it. If you have to reply to say that you’ve not yet written it, you risk falling off their radar (or disappointing them as in Euan’s example above). 

 

Mismatch 

It’s a basic mistake, but one that many authors can fall foul of: not doing the desk research and submitting to an agent whose list isn’t open or to an agent whose list is not right for your project. It’s always worth that extra ten minutes checking the agent’s individual list before you submit – checking that they are looking for work in the genre you’re writing in, googling them or looking them up on Twitter to see if they’ve been writing about their current tastes recently. Just in the process of writing this article, I’ve spotted an agent on Twitter who’s keen to hear from working class writers – Nicola Barr at the Bent Agency. 

You might find that agents who are more senior have lists which are closed and which reject you outright because, for example, they only work with six authors who are all world famous and that is enough business to keep them busy. Again, do your desk research. 

 

Presentation

Because of the volume of submissions that agents receive – this will be in double figures daily for most agents – a concise and well-presented submission package is going to be important so that you don’t get dismissed within the first couple of seconds that the agent or initial reader opens the post or email. What does ‘well presented’ mean, though? 

I would suggest that you consider using the same font and font size in all of your attachments and that you follow the advice in earlier articles around checking your submission package assiduously for typos. Keeping your manner professional in the cover note will help because, as we’ve discovered, this is about letting the writing speak for itself. I say this with experience; the submission packages which told me to ‘brew myself a cup of tea’ with a teabag affixed to the cover letter immediately went into the recycle pile (it happened more than once!). The packages I was more likely to pass on to the agent when I was in charge of sifting through the submission pile were those in which the author got the necessary information across while giving a flavour of their stellar writing – without gimmicks.   

 

Expectation Management

The standard length of time I would wait before nudging agents is three months. Agents have phenomenal and relentless amounts to read and especially in the wake of Coronavirus, additional strains will be present in the months and years to come as the industry has to re-invent itself. A polite email after this period has elapsed to enquire about the book (and perhaps mentioning any new developments in your own writing career to increase your relevancy) is absolutely fine. 

 

Not realising that seeking representation can be a marathon rather than a sprint 

We have all heard the story of the multitude of times JK Rowling touted the manuscript for Harry Potter around British publishers, but it bears repeating in this context: think about the amount of sheer determination and resilience that author had summoned up in order to keep going. If you’re serious about seeking representation, I would set aside a full calendar year, if not longer, for this journey – you could initially sketch out your year into four quarters with each submission round needing around three months apiece. This will help you to set your expectations and not lose heart. A recent system I’ve become a devotee of is the method of Bullet Journaling and perhaps you could consider researching this as a methodology to apply to your search for representation?

For this reason, it can be a good idea to have another book project simmering which you can turn to in between submission rounds; having this to hand will give you a focus beyond the book on submission and a reason to keep going as well as distracting you from obsessing over your inbox waiting for responses from agents. Having another manuscript in development can also be a good idea because ideally agents are looking to represent you beyond the book project you’ve submitted. It will be music to the agent’s ears, if they are interested in taking you on, that you have more work up your sleeve and in the latter stages of development. 

 

Under-selling yourself 

A good friend of mine who worked in writer development and who was pitching their book once turned to me for advice and asked me to look over their submission package. They were a talented and experienced writer who had performed their work on one of the biggest stages in London as well as been involved in many other creative interventions. Their draft cover email simply stated that they looked forward to hearing back about the submission. That was it: one sentence. No mention of their track record or the acclaim their work had been met with. I gently pointed out that all of this was relevant. 

The more you can give your potential agent an overview of where you see yourself on the landscape of your genre, and perhaps also where you’re at in your development as an artist, the easier it will be for them to grasp whether the time is right for them to engage with you to work in developing your career.  

 

Over-selling yourself

I’m sure that you wouldn’t do this – in my experience under-selling is the far more common pitfall that writers fall into! – but it is important that you give an accurate impression of who you are and what your relevant achievements are to date. 

 

In summary

Be authentic from the start. This is about a relationship between two people and the more ‘yourself’ you can be as a creative person with your agent, the more fruitful and potentially collaborative the business relationship can be between you. Have confidence in who you are rather than who you think you should be. Every single author has a completely different ‘journey’ or career trajectory.

 

Further links to agents mentioned in this piece:

Check out Cathryn Summherhayes at Curtis Brown

Check out Euan Thorneycorft at AM Heath 

Check out Nicola Barr at the Bent Agency 

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